The digital boom in Latin American businesses

Last revision date: 09/02/2024

The COVID-19 pandemic brought about a significant change in how businesses manage their customer relationships. Faced with the impossibility of maintaining direct interaction due to lockdowns and other restrictions, many companies had to rethink their communication strategies. It was in this challenging context that the creation and strengthening of business websites emerged as a key strategic response.

Adapting to the digital environment became essential for maintaining connection with customers while efficiently offering products and services. Creating websites became a fundamental tool for consolidating online presence, allowing companies not only to communicate effectively but also to present their offerings in an accessible and appealing manner.

This indicator uses the Dataprovider database to obtain the number of new business websites created monthly for the countries of Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The data provides a comprehensive overview of the emergence of business websites in the region, revealing not only the immediate response to the pandemic but also the evolution over time. This information is essential for understanding how companies have strengthened their online presence, offering valuable insights for the formulation of future public policy strategies in an increasingly digital environment.

New business websites, selected Latin American countries, 2019 to 2023

(In quantity)

Source: own elaboration based on Dataprovider.com

Analyzing the data from January 2019 to December 2020, a variable trend in the creation of these sites is observed. Throughout these two years, there are months with significantly higher figures, indicating periods of increased activity in establishing online business presence. It is relevant to note that the months with significantly higher figures coincide with the period of the COVID-19 pandemic, suggesting that economic and business activity online experienced a notable boost during this challenging global context. The urgent need to adapt to exceptional circumstances led to a palpable increase in the creation of business websites as a fundamental strategy to maintain and expand customer connection in a virtual environment. This correlation between moments of higher activity and the pandemic context highlights the adaptability of companies in the digital realm and underscores the importance of online presence in crucial moments. Additionally, it provides a deeper insight into how companies proactively responded to the crisis, using digital transformation as a strategic tool to overcome challenges and advance in a changing economic landscape.

Following the year 2020, there is a deceleration in the monthly quantity of new business websites. Although the values remain higher than pre-pandemic levels, this suggests a stabilization in the behavior of creating business websites. This phenomenon could be interpreted as an adaptation and consolidation of companies in the digital environment, after the initial impetus generated by the need to respond to the exceptional circumstances of the health crisis.

This trend after the year 2020 indicates a scenario where the online presence of companies has become an integral part of their business strategy, persisting at levels higher than the pre-pandemic stage but showing a certain moderation in the growth rate. These data suggest the continued importance of digital presence for companies, albeit with an evolution towards a more stable and sustainable phase over time.