The explorer provides data on the flow of visits and characteristics of websites and mobile apps for goods commerce in the B2C (business to consumer) segment. It includes digital platforms for online buying and selling, classified ads, auctions, offers, and price comparison. Platforms for buying and selling properties and/or services—such as jobs, travel, restaurant meals, car rentals, and financial services—are excluded.

LACME was prepared by the International Trade Centre (ITC), the Amsterdam University of Applied Sciences (HvA), and the Economic Commission for Latin America and the Caribbean (ECLAC).

2,938 digital commerce platforms included in LACME

60

Global Platforms

Global online buying and selling platforms (marketplaces)

60 global platforms with the most visits from consumers in Latin America and the Caribbean (e.g., amazon.com, etsy.com, aliexpress.com, temu.com, etc.). Global marketplaces that ship products to at least one country in the region and receive a minimum of 500,000 web visits from LAC per year were considered.

2,878

Platforms from Latin America and the Caribbean (LAC)

National and regional commerce platforms (local supply)

2,878 mobile apps and websites with a URL, subdomain, or specific page for a country in Latin America and the Caribbean, such as: Mercadolibre, Amazon, OLX, Shopee and Falabella. Global marketplaces targeting exclusively a country in the region are classified as local websites (e.g., amazon.com.br). This includes online buying and selling platforms, classified ads, auction sales, price comparison, and coupon sales, operated by intermediaries or retailers.

Domestic and cross-border traffic by country, 2024

Source: own elaboration based on LACME.

The first dashboard presents data on the visitor flows originating from Latin America and the Caribbean to global and regional online buying and selling platforms. It includes 60 global marketplaces plus 523 from the region.

Dashboard 1: Visitor flows (web traffic) originating from Latin America and the Caribbean to transactional marketplaces with global, regional, and national presence.

The second dashboard presents statistics to characterize the 2,878 platforms that constitute the local supply. It includes variables such as geographical reach, transactional capacity or sectoral specialization, and traffic flow, among others.

Dashboard 2: Digital commerce platforms in Latin America and the Caribbean: characteristics and their visit flows.